How To Be More Competitive Without Increasing Your Budget
- Anže Robnik
- Jul 14, 2024
- 2 min read
Updated: Sep 1, 2024
We live in a world where everyone is competitive. And for that you the business owner are required to plan for the market shifts and understand the market if you want to succeed.
Listing a new product on the market today is way more difficult than it was before.
Where you could just put up a new product and have a place secured for yourself.
So being innovative is a must if you want to have some skin in the game to reach the freedom and happiness that only a few earn and can afford.
Wake Up Now
It's a reality check—Give in to the temptation of low prices, and you risk failure faster than you can imagine.
There is a quote that keeps coming back to me and it says:
"It is much better to lose a battle and win the war than it is to win a battle and lose the war."
It's a simple reminder that short-term wins are blown out by far with a long-term strategy.
You Can Get Trapped
In the search for immediate reward, many cave into the temptation of halving their prices—a decision that often proves to be a double-edged sword.
Take, for instance, "cheap" prices of products.
You will attract more customers initially because a cheaper price always attracts people who want cheaper stuff.
In the long run, it won't get you anywhere because people who buy cheap products usually don't stick around they will see some new shiny object and will be pulled to it that is how they work.
And there will always be someone outbidding you at a lower price.
Don't Be Cheap
Every customer sees “LOWEST PRICE” and it is up to them for interpretation. Usually appearing "cheap" can damage your brand's reputation.
Customers see low prices with low quality. So they usually steer away. To someone else with a better price than you.
When competitors engage in price wars, the losses are excessive—profit margins and resources suffer. What begins as an adjustment can spiral into negative results, leaving businesses to deal with the aftermath.
The Power Of Premium Products
On the other hand, there's power in pricing products at a premium. Creating an (exclusive, custom-made, limited edition) offer that resonates with your customers will have a much higher return and you will outperform any competitor that is using the old “lowest price” trick
“Don't Be That Guy”.
When using scarcity for your product it is perceived as rare and it creates a sense of want for it so it rises above the price tags.
Then of course the process is time-consuming, but today especially it is essential in any business
If you have any problem that you are running into:
pricing, marketing,...
Whatever we can help.
We will make a tailored plan to your needs.
Click the button below to schedule a free consultation call, to see where we are.




Comments